They are high-impact experiences. That’s how I see them.
It is a holistic approach which served me and my customers well during the years.
First as senior manager of creative services and corporate events in the hospitality industry. And now as an event production and marketing consultant with my own company, The Alternative.
A hands-on experience of 15 years in event production
allowing me to design and produce successful events from A to Z.
Complemented by skills developed in the varied and high demanding world of the premium hotel industry: the capacity to bring talented experts together to build and motivate a strong and cohesive team, and to lead them to reach the most creative and effective outcomes.
I can manage complexity, work as a team, support many stakeholders and keep a strong focus on the event direction, even in extreme and stressful situations.
Event production is made up of technical know-how, craftsmanship, leadership, networking, responsiveness and the human touch.
So it should only be entrusted to proven professionals. Because it is something extremely sensitive, directly touching upon a company or brand reputation.
For an organization, events are a way of becoming tridimensional, bridging the gap with the target audience.
I can help you define and plan out an event strategy suited to your budget, industry and goals.
"Paolo is a seasoned marketer with a strong technical and creative capability. I have known Paolo for over 10 years and have worked with him on projects related to loyalty, partnerships, and branding. As Global Director of Le Meridien Brand, I worked first hand with Paolo to create branding events that were different, better and special. Paolo was critical for the success of the rebranding event as he took on an executive producer role that enabled us to deploy flawlessly brand summits in Doha, Rome, Lisbon, and Shanghai. His ability to project manage and drive technicians, staff and all individuals involved in the show enabled us to deliver a powerful show in 4 different locations around the world. The Le Meridien brand submit events were experience driven and became a wonderful best practice. Paolo’s is also a fantastic team player and a real pleasure to work with. Highly recommended."
Javier Cedillo Espin- CEO at SWEET INN
"I worked very closely with Paolo for several years on preparation and execution of many events - mainly in terms of visual creative services, but also in terms of general event planning and organization. Paolo is a talented individual and hard worker who generally keeps his calm and focus even in difficult and stressful situations. It was pleasure to have him on the team and to count on him to pull it all off amazingly. One of the most memorable was the Starwood EAME Sales Conference (the original 'OneTEAMe') in Paris - which was a huge and at times overwhelming event, but in the end I was very proud of all our efforts to produce what many have called one of the most successful and professional events that Starwood has ever done!"
Palmer Colamarino- Founder at CHEZWaWa